GlamGlow Just Dropped Its First Makeup Product

GlamGlow, the brand behind such viral beauty content fodder as Power Rangers face masks, My Little Pony face masks, and this Ansel Elgort selfie, has just launched its first makeup product. Get ready to selfie with GlowPowder, a trio of highlighters in hot pink packaging that's calling out for an Instagram flatlay.

The trio consists of three highlighter shades: pearl glow, nude glow, and sun glow. The colors build from a pearlescent cream to a neutral rose gold to a metallic bronze that are designed to give you a glowy pop, as you'd expect. They can be worn both individually and, when you're feeling extra, all together at once. If you need a little encouragement to get there, just look to the pans themselves, which are stamped with "Hello sexy."

The formula is infused with a bit of hyaluronic acid and the Brazilian Golden Clay that often makes an appearance in GlamGlow's skin-care products. According to the brand, the highlighters will work "to diffuse light, blur imperfections, smooth skin, and refine and enhance your complexion." The brand's intro materials are also encouraging us to use the highlighter everywhere on the body, in line with 2018's newest trend.

Now that GlamGlow has crossed over from skin care to beauty, we have a feeling more glowy color products will be on the way — maybe an eye shadow palette? Some sort of ill-advised glitter-infused mascara? A My Little Pony skin-care routine? As long as it doesn't stop creating masks that make us glow in under a minute, we're ready for whatever color cosmetics ride they're planning to take us on.

GlowPowder is $42 and available now on

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