Two in five adults admit they don't prioritise their sleep quality enough – with 18% sleeping on a mattress older than the recommended seven to 10-year shelf life, a study has found.
A poll of 2,000 bleary-eyed Brits found that 32% admitted their mattress is “well past its best” – with 12% saying they simply “can't be bothered” to replace it.
A quarter said they haven't got around to purchasing a new mattress yet – and 12% feel overwhelmed by the number of choices available.
But 80% consider a decent mattress to be a solid investment, with 75% agreeing you can't put a price on a good night's sleep.
And now, sleep brand Silentnight is helping to take the stress out of choosing a new mattress – after installing a two-metre tall mattress vending machine in London King's Cross station.
Dubbed the “Dream Machine”, the one-of-a-kind vending machine dispenses boxed mattresses to competition winners at the press of a button.
Lucky recipients saw their new mattress “dispensed” through a door that opens at the side of the machine.
Jason Mcilvenny, from sleep brand Silentnight, which commissioned the research to launch its new Just Sleep collection of rolled and boxed mattresses, said: “Brits know a good mattress plays a key part in getting a good night’s sleep.
“Despite this, our study suggests they might not be prioritising this as much as they perhaps could – with millions putting up with tired mattresses.
“So we launched the “Dream Machine” to remind time-strapped commuters of the importance of a good mattress for getting a good night’s sleep, and how easy and convenient it can be – whilst giving them the chance to pick-up a comfy new mattress for free in an instant.”
Respondents also revealed what they look for in a mattress, with 56% wanting it to be comfortable, and 44% taking price into account – while, for 22%, firmness is important.
Carried out through OnePoll, the research also explored consumer’s obstacles in purchasing a new mattress – with 14% believing they would struggle to get one upstairs and into their bedroom.
And 12% fear they’d have to wait a long time for it to be delivered.
Jason Mcilvenny, from Silentnight, added: “With one in five Brits keeping their mattress for longer than the recommended eight years, we wanted to make it easier and more convenient than ever to make sure everyone is getting the quality sleep that they deserve with our new Just Sleep collection.
“There’s so much to choose from when it comes to mattresses, that it can be hard to know where to start. We’re hoping our “Dream Machine” will show just how easy it can be to get a quality night’s sleep.”
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