Beauty and pop culture are more intertwined than ever, with celebrities such as Rihanna, Jessica Alba and Kylie Jenner solidifying themselves as major players in the space. Brands are increasingly turning to celebrities for campaigns and collaborations in an effort to reach new audiences — and drive sales — and celebrities, keen on expanding their own personal brands, are game.
Here, WWD highlights five female celebrities who are free agents in the beauty space. Whether they’re making waves in film or producing hit songs, the following group are the ones to watch.
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