While lip balm is a staple for most, consumers are increasingly experimenting with other pout-hydrating treatment formats thanks to innovations inspired by skin-care staples, like masks, serums and oils. According to NPD, U.S. sales of prestige lip treatments were $103.3 million in the 12 months ending June 2018, an 18 percent increase. In addition to delivering interesting formats, brands are also utilizing what are said to be more effective ingredients for longer-lasting hydration, like plant-based collagen, botanical extracts and alpha hydroxy acid. Here, a look at the latest treatments to keep lips hydrated all summer long.
Fresh Sugar Lip Wonder Drops Advanced Therapy
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