PARIS – Almost 15 years after the launch of Flowerbomb, Viktor & Rolf is signing on its first celebrity face, actress Anya Taylor-Joy, to front the franchise’s newest scent, Flowerbomb Midnight, as well as the original fragrance.
The 22-year-old American-born British-Argentinian will appear in a campaign, directed by Inez van Lamsweerde and Vinoodh Matadin that’s set to break in March.
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