Ladies and gentlemen, the moment you’ve all been waiting for is officially here: Kylie Jenner’s iconic makeup brand, Kylie Cosmetics, is coming to Ulta just in time for the holiday shopping season.
Jenner took to Twitter on Thursday to announce the news, which has makeup lovers everywhere virtually jumping up and down in excitement. “I’m so excited to let you guys know that @KylieCosmetics will be coming to all @ultabeautystores around the country this holiday!… More to come…,” she wrote in a tweet that garnered nearly 20,000 likes in under an hour. Ulta confirmed the news on its own Instagram account as well, writing, “It’s true! We’re excited to confirm @kyliecosmetics will exclusively be coming to all Ulta Beauty locations and online this holiday season. Stay tuned for details!”
Understandably, beauty fans are freaking out in the comments section of the original post. “i slipped on the wood floors as i ran to my mom to tell her that kylie cosmetics was coming to ulta. im excited,” shared one user. “Take my money now, thanks,” wrote another. Yet another commenter spilled some hilariously real tea on the reality of the new collab. “Kylie just made her last $100 million from this tweet,” they wrote, referring to the recent Forbes estimation that Kylie Jenner is only $100 million away from being the youngest self-made billionaire ever.
I’m so excited to let you guys know that @KylieCosmetics will be coming to all @ultabeauty stores around the country this holiday!… More to come…
— Kylie Jenner (@KylieJenner) August 30, 2018
i slipped on the wood floors as i ran to my mom to tell her that kylie cosmetics was coming to ulta. im excited.
— ?????? ༄ (@ourjacub) August 30, 2018
take my money now thanks
— katie (@ktbreidenbach) August 30, 2018
Kylie just made her last $100 million from this tweet
— Brooke (@broooookieeeeee) August 30, 2018
Considering that Kylie Cosmetics is estimated to be worth a whopping $800 million after less than two years in existence, it's no wonder that Ulta opted to team up with Kylie Jenner to make the brand's products more accessible than ever. It's the first time Kylie Cosmetics will be available anywhere IRL (aside from her own rare popup shops). Her coveted lip kits, eye shadow palettes, blushes, highlighters, et cetera are currently only available on kyliecosmetics.com, and as anyone who remembers the product sell-outs and site crashes of Kylie Cosmetics' early days (#tbt to sitting at your computer with your clicking fingers ready every time a new lip kit dropped), it's clear that this news is a really big deal.
Though it's still unclear exactly when during the holiday shopping season Kylie Cosmetics will hit Ulta stores, better start getting your wish list ready ASAP.
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