Here’s a super easy (and fun!) beauty resolution to keep: try some new beauty products this year. Want to bump that up a notch and try something new that is also really good for you, good for the planet, and run by women? We have 10 new green beauty brands released last year that we predict will be big in 2018. These small-batch brands were hatched by new moms and women suffering from chronic skin conditions western medicine couldn’t crack, as well as by chemists and scientists, herbalists and locavores, with roots from Spain to Africa to Portland. And every single product is made with completely natural, safe, non-toxic ingredients. With details you’ll love showing off on your vanity or gifting to friends, the stunning smells, textures, and, most importantly, efficacy, of these products will capture and inspire you to make 2018 the year you branch out and make a difference. After all, voting with your wallet is pretty powerful, and these women are making things you’ll want to vote for. Here are all the latest (and greatest) natural and organic beauty brands you’re going to love in 2018.
Ayuna Less is Beauty
This brand was created by two beauty industry veterans based in Spain, chemist Isabel Ramos and Begoña Sanjuan, an expert in product development, spa and wellness therapies and aesthetic treatments. Together, with their combined experience of over 40 years, they created the ultimate beauty line in efficacy, luxury, and sustainability. Within months of their brand’s founding, Ayuna was chosen for a coveted spot at Beauty Heroes’ November Discovery, which firmly brought Ayuna to cult status in the United States’ green beauty community. Now sold at Neiman Marcus, this brand’s approach to “less is more” means luxurious products that provide your skin with everything it needs in a few simple steps. The brand promotes “topical fasting” (not overloading the skin with too many products or ingredients) and adheres to the ethos of “well-aging” as opposed to anti-anging, an initiative after Allure's heart.
The Nue Co
If beauty truly is an inside job, this is the company that's going to get you there in 2018. Nue Co is an impressive blend of science and glam, having created high-tech potions to deliver vitamins to your body, all while making you feel like it’s a luxury more than a chore. And you can relax knowing that the formulations are made from whole foods, organic ingredients, and with no fillers or unnecessary ingredients. Plus, this isn't just about what is in (and not in) the supplements, it’s also about the science behind them: Founder Jules Miller and her team have put in time and research to ensure that every component of these supplements is the most beneficial and of the highest standard. The brand's Skinfood + Prebiotic recently sold out — and quickly racked up a 2,000-person waitlist for more.
Kaliks Collective
Simplicity is the name of the game for this organic and wildcrafted line. If you often feel overwhelmed by choices, this brand offers just a few products for face and body, as well as two wellness teas. Created by certified western herbalist and holistic wellness advocate, Allison Roman, Kaliks is made in small batches, by hand, to ensure that the products are as fresh as they are effective. Since Roman created the brand in response to dealing with her own chronic skin issues, this line is particularly great for those with extremely sensitive skin, eczema, and/or acne.
Cleo & Coco
This new brand’s Detox Dust is an incredible multitasker. Founder Suzannah Raff calls it the “dry shower” because you can use it all over your body to absorb moisture and eliminate odor, the way dry shampoo works for your hair. Speaking of which, Detox Dust can also be used as dry shampoo, and some customers even report to using it on their faces to absorb excess oil. The Dust also pairs wonderfully with Cleo & Coco’s Charcoal Detox Deodorant. Each can be used separately to ward off underarm odor, but paired together, they’re a truly powerful stink-eliminating combo.
Live Botanical
Herbal skin care is nothing new, but this divinely-fragranced brand makes it something special. Using plant aromas from all over the world, founder (and trained herbalist) Carolyn McRory uses ingredients that are both harvested sustainably and locally produced. Made in small batches in Portland, Oregon, Live Botanical is sure to attract fans and self-care devotees with its gorgeously-textured balms, creams, oils, and sprays.
Meant
In case you haven’t noticed, simplicity and multitasking are huge trends that emerged in 2017 — and trends that we expect to grow big time in 2018. This product line embodies both, in a way that's accessible and family-friendly, yet indulgent and luxe. Basically, you could get everything you might need from the brand's five all-natural products, including The Do It All Wash (body wash, shampoo, etc) and The Absolute Balm (no explanation needed). The minimalistic packaging and simple scents are another way these holistic goodies are perfect for the entire household.
Kelia Skincare
Anyone who loves a good natural beauty product knows that where it comes from is almost as important as what ingredients are in it. The ethics of sustainable sourcing are huge in the green beauty world, so every time we meet a brand who gives back, we’re interested. Kelia’s superstar ingredient is kigelia africana, an amazing fruit extract that is fairly uncommon in the American skin-care market. And Kelia Skincare’s commitment to giving back is just as impressive as its nourishing formulations: The brand pledges “to support the communities that provide our most important ingredient. We intend to establish and maintain relationships with local suppliers that allow us to directly source Kigelia Africana responsibly and in a way that most benefits local communities.” You can feel good about supporting Kelia, and your skin will feel good having used it.
Kosås
You’ve probably heard of Kosås lipsticks, which are beloved by beauty editors, makeup artists, and celebrities alike. But at the end of last year, the company added blush and highlighter to the mix with these convenient palettes. Technically, this isn’t a new brand, but it’s a big jump from only producing lipsticks (and we hear that even more makeup is to come soon from Kosås, which is very good news). The cream formulas are smooth and rich, and the powders are easy to blend and layer. Every detail, from formulation to packaging, is decadent and fun and sleek. We can’t wait to see what else Kosås is cooking up, and we’re happy to see this brand grow from lipstick to full makeup powerhouse.
SaltyGirl Beauty
In 2016, sisters Leah Robert and Sarah Kelly launched a beauty boutique in Biddeford, Maine, just after Sarah battled breast cancer while pregnant. Her treatment and recovery led the sisters to realize the impact makeup can have on a person’s mood, and the need for healthier beauty products. In September 2017, the sisters took it a step further and launched their own line of all natural and organic cosmetics, SaltyGirl Beauty. The full line includes long-lasting lipsticks, richly-pigmented multi-sticks, creamy concealers, nourishing foundation, and classic mascara. In addition to being gorgeous, healthy makeup, a portion of the proceeds from the products go to the Foundation4Love set up by the Salty Girls to support people going through cancer treatments.
Ambar Beauty
With wildly popular beauty brand Moss Skincare under her belt, founder Celestyna Higgins decided to launch its sister line, Ambar Beauty, after having a baby. Each item in this efficacious four-piece collection is meant to work on its own as a multitasker, or to be used in combination for synergistic, enhanced results. The original idea came when Higgins had just given birth and barely had time to wash her face, so she started with the Micellar Cleansing Essence, a gentle-yet-powerful cleansing water that's basically a face wash and toner in one. The gorgeously (and all naturally) -hued collection also includes the bright blue Hydrating Mineral Gelee, The Soothing Moisture Fluid, and the Daily Antioxidant Primer. Don’t worry, Moss Skincare isn’t going anywhere. These two sister brands work very well together, and fans will tell you they can’t live without either one.
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