For the last decade, marketers and retailers have chased Millennials and more recently, Gen Z. But, according to Daniel Langer, chief executive officer of Équité, a luxury and consumer brand development company, many still don’t have it right. Langer, the former senior vice president and general manager of Henkel Beauty Care North America, discussed the challenges and the opportunities presented by the consumer cohorts.
WWD: What are brands missing when they pursue Millennials and Gen Z?
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